Google BigQuery helped Aniview to completely transform its data analytics offering. Thanks to Google’s competitive pricing and low maintenance, Aniview reduced its data platform costs by more than 70%, when compared to the costs of its previous solution. Google’s serverless environment and ability to scale meant that Anivew could ramp up its compute power as needed and query huge datasets in just seconds, which was a heavy reduction compared to the previous data platform. Aniview’s new data platform was so powerful that it could now provide real-time performance metrics and analyze past data on an unprecedented scale, generating new insights that simply weren’t possible before.
“We wanted to explore three months of data with more than 20 dimensions. An aggregated report would generate tens of billions of rows,” says Roy. “Before, we couldn’t even probe this kind of data, but now we can query it very quickly.”
The ease of use of Google BigQuery also means that Aniview has been able to distribute some of its raw performance data to clients, and help them create custom tools for themselves. In addition to the cost savings, performance gains, and promise of new insights, GCP has helped Aniview concentrate on doing what it does best.
“Before, it was the database that managed us,” says Roy. “Now, with GCP, we manage the database. It’s allowed us to focus on our products and deliver the best solutions to our customers.”
With the migration completed, Aniview is keen to explore new ways of enhancing its products with Google solutions. The Google suite of machine learning tools, in particular, could help to automate some of the company’s processes and help its systems to react dynamically to changing conditions, rather than relying a set of programmed rules. As Aniview continues to grow and improve its services, the company can rely on Google to keep evolving and provide the platform it needs for the future.
“It’s great to see how much Google Cloud Platform has added over the past few years,” says Roy. “The tools are intuitive and the work is very professional; the platform is excellent.”