Powering Simpool’s “simulation sandbox” is AWS’s EC2 service, which gives them the flexibility to scale up or down according to users’ needs. But as a small startup, managing run-rate is crucial. And with EC2 representing a major chunk of their cloud bill, Simpool were hoping to leverage Savings Plans (SPs) to reduce their costs. 

However, it’s just as difficult for Simpool to predict their own usage one or three years out as it is for game developers to forecast reliably whether a game will go viral or bust. Additionally, as a small startup, they need to dedicate every moment of their time on building a better product for game developers. They couldn’t afford to divert their focus away from helping game developers iterate faster, predict churn and conversion accurately and save time while doing so.

With zero time for optimization themselves, they were seeking a solution that would help them save money on EC2 without adding more work to their plate.